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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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OTHER WHITEPAPERS

IoT Signals- Edition 3 (Microsoft)

whitePaper | October 5, 2021

The Internet of Things (IoT) is rapidly changing the world around us, transforming a huge range of physical objects through digital intelligence. Beyond our ubiquitous smart personal devices, IoT is revolutionizing the way companies do business – helping them become faster, smarter, safer, and more efficient.

How is the IoT world shaping up in 2021 and what trends will influence the future of IoT?

whitePaper | June 8, 2021

Despite the close of a tumultuous 2020 and the start of 2021, connected devices will continue to shape the future of numerous industries and businesses are confident that the Internet of Things (IoT) will play a key role in the future success of their trade. Several trends continue to gather momentum, stimulating IoT’s prominence in 2021, from Industrial IoT devices to health-and-safety applications as COVID-19 continues to take center stage. Here are a few facts, figures and trends, gathered across the web, that can help us understand where the IoT world is at, how it’s been impacted by the pandemics, and what to expect over the next few years.

Cognitive Twins for Supporting Decision-Makings of Internet of Things Systems

whitePaper | December 3, 2019

Internet of things (IoT) is a network of items embedded with sensors which are connected through the internet [1]. One IoT system consists of computing devices, physical plants and networks defined as a system-of-systems (SoS) [2]. During developing IoT systems, architectural dependencies across the entire SoS are challenged because of the massive compositions among them.

Best practices for cellular IoT development

whitePaper | March 28, 2022

This document introduces the main aspects and decisions you need to consider before and during your development phase of a low-power cellular Internet of Things (IoT) product. The sections are structured and ordered chronologically to follow a natural way of designing a cellular IoT device. The first sections cover the initial design decisions you might need to make to get the best possible baseline of your design. This includes overviews about the nRF9160 System in Package (SiP), modem radio, and radio technologies. The importance of network coverage and access is also discussed.

Advancing the Industrial Internet of Things

whitePaper | December 6, 2019

This white paper demonstrates how two leading organizations in the Internet of Things (IoT) can work together towards a common purpose of a robust, interoperable, flexible and efficient Industrial Internet of Things (IIoT). We first introduce the two organizations, the Industrial Internet Consortium (IIC) and oneM2MTM, then illustrate their technical approach to IoT solutions, demonstrating how both organizations’ thought leaders envision the growth of IoT through collaboration.

4 Keys to Managing IT Remotely

whitePaper | January 12, 2022

The advantages of a well-designed remote IT management solution become indispensable once it enables MSPs and IT departments to do all of the following remotely: Run and maintain IT infrastructure to significantly reduce the average ticket response time Perform maintenance tasks during off hours to avoid interrupting employees Be proactive instead of reactive by keeping software current and safe from cyberattacks, with endpoints protected and data backed up Gain real-time insights into IT infrastructure and share them with business stakeholders to help evaluate current conditions, make timely decisions, and project future needs Boost operational efficiency and reduce costs by monitoring devices and addressing potential problems before they become major issues

Run and maintain IT infrastructure to significantly reduce the average ticket response time
Perform maintenance tasks during off hours to avoid interrupting employees
Be proactive instead of reactive by keeping software current and safe from cyberattacks, with endpoints protected and data backed up
Gain real-time insights into IT infrastructure and share them with business stakeholders to help evaluate current conditions, make timely decisions, and project future needs
Boost operational efficiency and reduce costs by monitoring devices and addressing potential problems before they become major issues

More Whitepapers

USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES