Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL:
As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP:
One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP:
In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP:
For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: 
I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP:
We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP:
I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

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T-Mobile | September 26, 2022

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SOFTWARE AND TOOLS

CrowdStrike Introduces Falcon Discover for IoT to Help Organizations Gain Visibility and Reduce Risk Across IoT and OT Environments

CrowdStrike | September 22, 2022

CrowdStrike a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today introduced new innovations to its Security and IT Operations product suite. This includes a new module (Falcon Discover for IoT) to provide organizations with breakthrough visibility for Internet of Things (IoT) and operational technology (OT) environments, and new capabilities for the Falcon Discover (Security Hygiene) module to help IT and security leaders holistically understand and minimize an organization’s attack surface to reduce the risk of a potential breach. Falcon Discover for IoT: Visibility and Risk Reduction Across ICS Environments Critical infrastructure systems continue to be vulnerable to cyber attacks by adversaries and organizations now recognize the security of their Industrial Control System (ICS) assets as fundamental to their business. 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Continuous real-time asset monitoring: Leverage CrowdStrike Asset Graph to provide contextual endpoint and network asset data to pinpoint unsupported and unmanaged devices that could lead to a breach. Powerful context enrichment with third-party integrations: Integrate seamlessly with third-party IoT security vendors like Claroty to enrich asset and network visibility and achieve comprehensive understanding of all IT and OT managed and unmanaged devices, sessions and processes across ICS/OT environments. “Gaining visibility and being able to manage both known and unknown assets is critical for us to maintain proper security hygiene. The introduction of Falcon Discover for IoT will provide a deeper understanding of the interconnected relationships between IT, OT and IoT assets – across every system – and enable us to better proactively secure our environment. I am excited to see what else is possible with CrowdStrike, because it has so much information and delivers incredible visibility,” said Serge Groven, senior corporate IT manager at StepStone. “As organizations continue to modernize their OT environments by embracing new IoT devices and other highly connected cyber-physical systems, securing this modern OT landscape requires full, in-depth visibility as well as deploying protective and monitoring controls that cannot be achieved solely through traditional methods such as passive monitoring,” said Stephan Goldberg, VP, Technology Alliances at Claroty. “Unlike the status quo, Claroty and CrowdStrike have deepened their partnership to identify and trigger a response to potential threats. The result is holistic security that further extends to OT.” Falcon Discover Enhancements: The Path to Proactive Security Posture Management Stopping modern attacks requires real-time visibility across managed and unmanaged assets no matter where they reside. Before organizations can be more proactive in managing security posture and risk, they need to understand the interconnected relationships between assets, cloud environments, identities and configurations – across every system. CrowdStrike is introducing new enhancements for Falcon Discover to help organizations shift from legacy asset inventory to a real-time, continuous view into their attack surface and provide insight into complete system and organizational health. New capabilities include: Proactively shutdown potential attack paths with holistic asset visibility: The newly enhanced Asset Dashboard unifies visibility into assets (managed and unmanaged) across the CrowdStrike Falcon platform to view key asset data and gain proactive recommendations to stop potential entry points into an environment. 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With CrowdStrike driving the convergence of security and observability with the Falcon platform, organizations can do more with their data and bridge the gap between OT and IT environments as well as IT and security operations.” Amol Kulkarni, chief product and engineering officer at CrowdStrike Falcon Discover enhancements are generally available for customers. Falcon Discover for IoT is currently in beta and will be generally available for customers in October. About CrowdStrike CrowdStrike a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. 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ENTERPRISE IOT

AWS Announces General Availability of AWS IoT FleetWise

AWS | September 28, 2022

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced the general availability of AWS IoT FleetWise, a new service that makes it easier for automotive companies to collect, transform, and transfer vehicle data to the cloud in near real time. Automakers, suppliers, fleet operators, and technology solution vendors in the automotive industry can use AWS IoT FleetWise to collect and organize vehicle data more easily, and to store the data in a standardized way for data analysis in the cloud. AWS IoT FleetWise helps automotive companies efficiently transfer data to the cloud in near real time using the service’s intelligent data-collection capabilities. These capabilities allow developers to reduce the amount of data transferred to the cloud by defining rules for when to collect and transfer it based on configurable parameters (e.g., vehicle temperature, speed, and type). Once the data is in the cloud, automotive companies can use it for applications that analyze vehicle fleet health to more quickly identify potential recalls or safety issues, make in-vehicle infotainment systems smarter, or improve advanced technologies like autonomous driving and advanced driver-assistance systems with analytics and machine learning. There are no upfront costs to use AWS IoT FleetWise, and customers pay only for the underlying services used. To get started with AWS IoT FleetWise, visit aws.amazon.com/iot-fleetwise. “Automotive companies want to use the broad portfolio of AWS services to help manage the vast amounts of data coming from connected vehicles, but they have lacked a solution that made it easier to collect, transform, and transfer data to the cloud, Now, with AWS IoT FleetWise, customers can easily pinpoint the exact vehicle data they need and analyze it in a standardized format to gain actionable insights into the vehicle’s health status and performance. Automotive companies can now use the data extracted through AWS IoT FleetWise to help improve vehicle quality, safety, and autonomy.” Mike Tzamaloukas, general manager of IoT automotive at AWS Automotive companies have been collecting data from basic vehicle sensors for over a decade to evaluate operational and safety indicators like engine temperature and vehicle stability. Automotive companies today are building vehicles with advanced sensors (e.g., radar and cameras) that create vast amounts of data—in some cases up to 2 terabytes of data every hour. Automotive customers want to collect, standardize, and analyze this data in the cloud to quickly and easily derive insights that can help improve vehicle quality, safety, and autonomy. However, transferring this data to the cloud can be cost prohibitive and time consuming. Additionally, the growing variety of vehicle makes, models, and trims that generate data in different proprietary formats creates a complex array of data across vehicles. Collecting, transforming, and analyzing this data requires automotive companies to build custom data-collection systems, which is difficult and time-consuming. As a result, automotive companies are unable to use the data to help solve common problems like spotting fleet-wide issues before they become a bigger problem, tailoring infotainment content, and using data to improve vehicle performance. AWS IoT FleetWise provides automotive companies with a managed service that makes it easier to collect, transform, and transfer data from millions of vehicles to the cloud in near real time. With AWS IoT FleetWise, automotive companies can access, structure, and standardize proprietary vehicle data without needing to develop custom data-collection systems. Customers can also integrate with AWS IoT FleetWise to enhance their existing systems. Automotive companies can get started in the AWS Management Console by defining and modeling vehicle attributes (e.g., a two-door coupe) and the sensors associated with the car’s make, model, and trims (e.g., engine temperature, front-impact warning, parking assist system) for individual vehicle types or multiple vehicle types across their entire fleet. After vehicle modeling, automotive companies can connect the AWS IoT FleetWise application via the vehicle gateway (i.e., in-vehicle communications hub that monitors and collects data) or other data collection hubs in the vehicle, so it can read, decode, and transmit information to and from AWS. With AWS IoT FleetWise’s intelligent data-collection controls, automotive companies can select the exact data they need for their use cases and limit the amount of data transferred to the cloud by creating conditional rules (e.g., sensor data from hard-braking events associated with a vehicle make and model). Once data is transferred to the cloud with AWS IoT FleetWise, automotive companies can use AWS’s breadth and depth of analytics and machine learning services to extract value from vehicle data. For example, automotive companies can collect data from electric-vehicle batteries when the temperature drops below freezing and then analyze it and run simulations in the cloud to improve battery performance in cold weather. The new AWS IoT FleetWise service is part of AWS for Automotive, a comprehensive offering of AWS services and AWS Partner Network (APN) solutions used by automotive and mobility customers globally to help automotive customers digitally transform their business for connected mobility, digital customer engagement, product design and engineering, manufacturing, and supply chain. For more information about AWS for Automotive, visit aws.com/automotive. AWS IoT FleetWise with standard vehicle data collection is generally available today in US East (N. Virginia) and Europe (Frankfurt), with availability in additional AWS Regions coming soon. Bridgestone is a global leader in tires and rubber, offering a diverse portfolio of premium tires and advanced solutions, improving the way people around the world move, live, work, and play. “Bridgestone has been working with AWS to transform the digital services we provide to our automotive manufacturer, fleet, and retail customers,” said Brian Goldstine, president, mobility solutions and fleet management at Bridgestone Americas, Inc. “We look forward to exploring how AWS IoT FleetWise will make it easier for our customers to collect detailed tire data, which can provide new insights for their products and applications.” Hyundai Motor Group (HMG) is a global vehicle manufacturer that offers consumers a technology-rich lineup of cars, sport utility vehicles, and electrified vehicles. “As a leading global vehicle manufacturer, we have come to appreciate the breadth and depth of AWS services to help create new connected vehicle capabilities,” said HaeYoung Kwon, vice president and head of the infotainment development group at HMG. “With more data available from our expanding global fleet of connected cars, we look forward to leveraging AWS IoT FleetWise to discover how we can build more personalized ownership experiences for our customers.” LG CNS is a leader in cloud, artificial intelligence, and big data technologies that are transforming smart transportation services. “At LG CNS, we are committed to advancing the technology that is powering the future of transportation,” said Jae Seung Lee, vice president at LG CNS. “By using AWS IoT FleetWise, we are creating a new data platform that allows us to ingest, analyze, and simulate vehicle conditions in real time. With these advanced insights, our customers can gain a better understanding of their vehicles and, as a result, improve decision-making about their fleets.” Renesas Electronics Corporation is a global leader in microcontrollers, analog, power, and system-on-chip (SoC) products. “The volume of connected vehicle data is forecast to increase dramatically over the next few years, driven by new and evolving customer expectations. As a result, Renesas is focused on addressing the needs of automotive engineers facing increasing system complexity,” said Yusuke Kawasaki, director at Renesas Electronics Corporation. “Incorporating AWS IoT FleetWise into our vehicle gateway solution will enable our customers to enjoy our market-ready approach for large-scale data collection and accelerate their cloud development strategy. We look forward to collaborating further with AWS to provide a better and simpler development environment for our customers.” About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 87 Availability Zones within 27 geographic regions, with announced plans for 21 more Availability Zones and seven more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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DEVICES

ICE Cobotics Simplifies Floor Cleaning with T IoT, From T-Mobile and Deutsche Telekom

T-Mobile | September 26, 2022

T-Mobile announced that ICE Cobotics, a global leader in cleaning technologies and equipment, has chosen T IoT as its exclusive IoT connectivity solution worldwide to help their customers more easily manage fleets of floor cleaning robots. As part of the long-term agreement, T IoT a comprehensive solution for global IoT connectivity, platform management and support will deliver cellular connectivity to more than 7,500 new and existing ICE Cobotics intelligent and autonomous cleaning units across the world. This includes their newest product, Cobi 18, a compact autonomous floor scrubber which is designed to clean 5,000 to 7,000 square feet per hour, starting at less than $20 a day. ICE Cobotics chose T IoT to simplify the delivery and execution of IoT solutions on a global scale, which bolsters their mission to streamline processes for its customers. Less than a year ago, the company launched an industry first: an all-inclusive subscription service for floor cleaning machines, parts and maintenance, and performance and monitoring software. The service provides customers with a more reliable, affordable, and cost predictive solution, allowing them to use their capital to expand their business versus having it tied up in equipment ownership. T IoT supports ICE Cobotics’ subscription model by delivering cleaning performance data and insights to customers in the retail, grocery, convenience, healthcare, higher education, and hospitality industries. Imagine a major retail corporation that has hundreds of robots in service. The cellular connectivity allows a customer’s maintenance and facilities team to view their Clean Score goal-based cleaning performance data generated by ICE Cobotics’ i-SYNERGY fleet management software. This takes the guess work out of tracking cleaning efficacy, developing efficiencies, and confirming each location is clean. Previously, they would have had to visit each store to inspect if cleaning happened, which takes time and money. Additionally, T IoT reinforces ICE Cobotics’ commitment to eliminate downtime by delivering over the air software and firmware updates to its customers, as well as mechanical telemetry data, from sensors and cameras in each machine, back to the company. This gives them the ability to monitor and analyze critical information like hours of use, routes, temperature, and battery life so they can determine if certain components of a machine are operating within tolerance, if service is required and if a part is near its end of life to prevent problems before they happen. “T IoT is critical to the success of our cleaning machines and our all-inclusive subscription service, The data we receive from our autonomous scrubbers allows us to deliver cleaning performance insights and an enhanced clean to our customers at an affordable price.” Mike DeBoer, President, ICE Cobotics U.S “This is what T IoT was designed for helping enterprises solve global IoT challenges and deliver innovative solutions that make their customers want more,” said Callie Field, President, T-Mobile Business Group. “Like ICE Cobotics, T-Mobile and Deutsche Telekom share a passion for the pursuit of simple and we salute their ongoing mission to make things easier for their customers.” About T-Mobile T-Mobile US, Inc. is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.

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SOFTWARE AND TOOLS

CrowdStrike Introduces Falcon Discover for IoT to Help Organizations Gain Visibility and Reduce Risk Across IoT and OT Environments

CrowdStrike | September 22, 2022

CrowdStrike a leader in cloud-delivered protection of endpoints, cloud workloads, identity and data, today introduced new innovations to its Security and IT Operations product suite. This includes a new module (Falcon Discover for IoT) to provide organizations with breakthrough visibility for Internet of Things (IoT) and operational technology (OT) environments, and new capabilities for the Falcon Discover (Security Hygiene) module to help IT and security leaders holistically understand and minimize an organization’s attack surface to reduce the risk of a potential breach. Falcon Discover for IoT: Visibility and Risk Reduction Across ICS Environments Critical infrastructure systems continue to be vulnerable to cyber attacks by adversaries and organizations now recognize the security of their Industrial Control System (ICS) assets as fundamental to their business. Yet according to a 2021 SANS Institute report1, “asset inventories continue to challenge most organizations, with only 58.2% having a formal process.” To address this challenge, CrowdStrike is extending the approach it pioneered with Falcon Discover and extending security hygiene across ICS, IT and OT environments with Falcon Discover for IoT. New capabilities include: Minimize risk with asset inventory: Accelerate the IT/OT convergence with a centralized and up-to-date inventory of all IT, OT and IoT assets, combined with advanced behavioral analytics that helps identify and mitigate potential risks associated with connected devices and networks. Comprehensive visibility: Eliminate blind spots associated with unmanaged or unsupported legacy systems and quickly uncover hidden threats with deep, contextual visibility and analysis across IT and OT environments. Continuous real-time asset monitoring: Leverage CrowdStrike Asset Graph to provide contextual endpoint and network asset data to pinpoint unsupported and unmanaged devices that could lead to a breach. Powerful context enrichment with third-party integrations: Integrate seamlessly with third-party IoT security vendors like Claroty to enrich asset and network visibility and achieve comprehensive understanding of all IT and OT managed and unmanaged devices, sessions and processes across ICS/OT environments. “Gaining visibility and being able to manage both known and unknown assets is critical for us to maintain proper security hygiene. The introduction of Falcon Discover for IoT will provide a deeper understanding of the interconnected relationships between IT, OT and IoT assets – across every system – and enable us to better proactively secure our environment. I am excited to see what else is possible with CrowdStrike, because it has so much information and delivers incredible visibility,” said Serge Groven, senior corporate IT manager at StepStone. “As organizations continue to modernize their OT environments by embracing new IoT devices and other highly connected cyber-physical systems, securing this modern OT landscape requires full, in-depth visibility as well as deploying protective and monitoring controls that cannot be achieved solely through traditional methods such as passive monitoring,” said Stephan Goldberg, VP, Technology Alliances at Claroty. “Unlike the status quo, Claroty and CrowdStrike have deepened their partnership to identify and trigger a response to potential threats. The result is holistic security that further extends to OT.” Falcon Discover Enhancements: The Path to Proactive Security Posture Management Stopping modern attacks requires real-time visibility across managed and unmanaged assets no matter where they reside. Before organizations can be more proactive in managing security posture and risk, they need to understand the interconnected relationships between assets, cloud environments, identities and configurations – across every system. CrowdStrike is introducing new enhancements for Falcon Discover to help organizations shift from legacy asset inventory to a real-time, continuous view into their attack surface and provide insight into complete system and organizational health. New capabilities include: Proactively shutdown potential attack paths with holistic asset visibility: The newly enhanced Asset Dashboard unifies visibility into assets (managed and unmanaged) across the CrowdStrike Falcon platform to view key asset data and gain proactive recommendations to stop potential entry points into an environment. See how every asset is related across your enterprise to reduce risk: With Asset Graph, the all-new relationship mapping tool provides a comprehensive visual map of how assets are connected to each other, including how many steps an internet-exposed device is from business critical assets to trace and shutdown potential adversary paths before they can be used. “While visibility in an organization’s environment is important, just defining what's present doesn’t solve the problem, Organizations need a security platform that can provide deep visibility into cross-domain data and an understanding of their attack surface in order to make the most informed, risk-based decisions – resulting in a more predictive and proactive security posture. With CrowdStrike driving the convergence of security and observability with the Falcon platform, organizations can do more with their data and bridge the gap between OT and IT environments as well as IT and security operations.” Amol Kulkarni, chief product and engineering officer at CrowdStrike Falcon Discover enhancements are generally available for customers. Falcon Discover for IoT is currently in beta and will be generally available for customers in October. About CrowdStrike CrowdStrike a global cybersecurity leader, has redefined modern security with one of the world’s most advanced cloud-native platforms for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value.

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ENTERPRISE IOT

AWS Announces General Availability of AWS IoT FleetWise

AWS | September 28, 2022

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company announced the general availability of AWS IoT FleetWise, a new service that makes it easier for automotive companies to collect, transform, and transfer vehicle data to the cloud in near real time. Automakers, suppliers, fleet operators, and technology solution vendors in the automotive industry can use AWS IoT FleetWise to collect and organize vehicle data more easily, and to store the data in a standardized way for data analysis in the cloud. AWS IoT FleetWise helps automotive companies efficiently transfer data to the cloud in near real time using the service’s intelligent data-collection capabilities. These capabilities allow developers to reduce the amount of data transferred to the cloud by defining rules for when to collect and transfer it based on configurable parameters (e.g., vehicle temperature, speed, and type). Once the data is in the cloud, automotive companies can use it for applications that analyze vehicle fleet health to more quickly identify potential recalls or safety issues, make in-vehicle infotainment systems smarter, or improve advanced technologies like autonomous driving and advanced driver-assistance systems with analytics and machine learning. There are no upfront costs to use AWS IoT FleetWise, and customers pay only for the underlying services used. To get started with AWS IoT FleetWise, visit aws.amazon.com/iot-fleetwise. “Automotive companies want to use the broad portfolio of AWS services to help manage the vast amounts of data coming from connected vehicles, but they have lacked a solution that made it easier to collect, transform, and transfer data to the cloud, Now, with AWS IoT FleetWise, customers can easily pinpoint the exact vehicle data they need and analyze it in a standardized format to gain actionable insights into the vehicle’s health status and performance. Automotive companies can now use the data extracted through AWS IoT FleetWise to help improve vehicle quality, safety, and autonomy.” Mike Tzamaloukas, general manager of IoT automotive at AWS Automotive companies have been collecting data from basic vehicle sensors for over a decade to evaluate operational and safety indicators like engine temperature and vehicle stability. Automotive companies today are building vehicles with advanced sensors (e.g., radar and cameras) that create vast amounts of data—in some cases up to 2 terabytes of data every hour. Automotive customers want to collect, standardize, and analyze this data in the cloud to quickly and easily derive insights that can help improve vehicle quality, safety, and autonomy. However, transferring this data to the cloud can be cost prohibitive and time consuming. Additionally, the growing variety of vehicle makes, models, and trims that generate data in different proprietary formats creates a complex array of data across vehicles. Collecting, transforming, and analyzing this data requires automotive companies to build custom data-collection systems, which is difficult and time-consuming. As a result, automotive companies are unable to use the data to help solve common problems like spotting fleet-wide issues before they become a bigger problem, tailoring infotainment content, and using data to improve vehicle performance. AWS IoT FleetWise provides automotive companies with a managed service that makes it easier to collect, transform, and transfer data from millions of vehicles to the cloud in near real time. With AWS IoT FleetWise, automotive companies can access, structure, and standardize proprietary vehicle data without needing to develop custom data-collection systems. Customers can also integrate with AWS IoT FleetWise to enhance their existing systems. Automotive companies can get started in the AWS Management Console by defining and modeling vehicle attributes (e.g., a two-door coupe) and the sensors associated with the car’s make, model, and trims (e.g., engine temperature, front-impact warning, parking assist system) for individual vehicle types or multiple vehicle types across their entire fleet. After vehicle modeling, automotive companies can connect the AWS IoT FleetWise application via the vehicle gateway (i.e., in-vehicle communications hub that monitors and collects data) or other data collection hubs in the vehicle, so it can read, decode, and transmit information to and from AWS. With AWS IoT FleetWise’s intelligent data-collection controls, automotive companies can select the exact data they need for their use cases and limit the amount of data transferred to the cloud by creating conditional rules (e.g., sensor data from hard-braking events associated with a vehicle make and model). Once data is transferred to the cloud with AWS IoT FleetWise, automotive companies can use AWS’s breadth and depth of analytics and machine learning services to extract value from vehicle data. For example, automotive companies can collect data from electric-vehicle batteries when the temperature drops below freezing and then analyze it and run simulations in the cloud to improve battery performance in cold weather. The new AWS IoT FleetWise service is part of AWS for Automotive, a comprehensive offering of AWS services and AWS Partner Network (APN) solutions used by automotive and mobility customers globally to help automotive customers digitally transform their business for connected mobility, digital customer engagement, product design and engineering, manufacturing, and supply chain. For more information about AWS for Automotive, visit aws.com/automotive. AWS IoT FleetWise with standard vehicle data collection is generally available today in US East (N. Virginia) and Europe (Frankfurt), with availability in additional AWS Regions coming soon. Bridgestone is a global leader in tires and rubber, offering a diverse portfolio of premium tires and advanced solutions, improving the way people around the world move, live, work, and play. “Bridgestone has been working with AWS to transform the digital services we provide to our automotive manufacturer, fleet, and retail customers,” said Brian Goldstine, president, mobility solutions and fleet management at Bridgestone Americas, Inc. “We look forward to exploring how AWS IoT FleetWise will make it easier for our customers to collect detailed tire data, which can provide new insights for their products and applications.” Hyundai Motor Group (HMG) is a global vehicle manufacturer that offers consumers a technology-rich lineup of cars, sport utility vehicles, and electrified vehicles. “As a leading global vehicle manufacturer, we have come to appreciate the breadth and depth of AWS services to help create new connected vehicle capabilities,” said HaeYoung Kwon, vice president and head of the infotainment development group at HMG. “With more data available from our expanding global fleet of connected cars, we look forward to leveraging AWS IoT FleetWise to discover how we can build more personalized ownership experiences for our customers.” LG CNS is a leader in cloud, artificial intelligence, and big data technologies that are transforming smart transportation services. “At LG CNS, we are committed to advancing the technology that is powering the future of transportation,” said Jae Seung Lee, vice president at LG CNS. “By using AWS IoT FleetWise, we are creating a new data platform that allows us to ingest, analyze, and simulate vehicle conditions in real time. With these advanced insights, our customers can gain a better understanding of their vehicles and, as a result, improve decision-making about their fleets.” Renesas Electronics Corporation is a global leader in microcontrollers, analog, power, and system-on-chip (SoC) products. “The volume of connected vehicle data is forecast to increase dramatically over the next few years, driven by new and evolving customer expectations. As a result, Renesas is focused on addressing the needs of automotive engineers facing increasing system complexity,” said Yusuke Kawasaki, director at Renesas Electronics Corporation. “Incorporating AWS IoT FleetWise into our vehicle gateway solution will enable our customers to enjoy our market-ready approach for large-scale data collection and accelerate their cloud development strategy. We look forward to collaborating further with AWS to provide a better and simpler development environment for our customers.” About Amazon Web Services For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 87 Availability Zones within 27 geographic regions, with announced plans for 21 more Availability Zones and seven more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, and Switzerland. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

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Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

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