Belkin's CMO Kieran Hannon talks WeMo & internet of things

The internet of things and the user data it will deliver was one of the hot talking points at this year's SXSW. The Drum's editor, Stephen Lepitak, caught up with Belkin chief marketing officer, Kieran Hannon to discuss his company's own contribution to the connected household movement as well as the resulting insight they will feed the company on its customers.The annual SXSW festival has yet to begin when The Drum meets with Belkin’s chief marketing officer, Kieran Hannon at the Four Seasons on a warm March morning. He is immediately cracking jokes and is very comfortable in the surroundings of the busy bar which is serving morning customers.