Smart Buildings: the heart of a Smart City

February 14, 2018

While for most of history, making a city “smart” has meant investing in sustainability and energy efficiency, approaches have been focusing more on ICT-enabled Smart City solutions in more recent years. Several relevant technologies such as IoT, Cloud and various kinds of connectivity have reached a maturity that for the first time can enable many new Smart City services. Such new smart solutions come within multiple different application areas such as Smart Buildings, Smart Energy as well as Smart Health and Well-Being, thereby providing opportunities for the stakeholders involved. Smart Buildings specifically are an attractive application area, even though most buildings in the world are not “smart” yet. They offer significant benefits to property owners and tenants alike. Moreover, we believe that Smart Buildings form a vital component within the overall Smart City ecosystem, connecting to and supporting many other application areas.

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Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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