Performance Marketing Q&A With Gary Skidmore, CEO Of Aberdeen Group

Media 7 | April 22, 2020

Cameron Worth, CEO & Founder of SharpEnd leads the company’s mission to help brands move closer than ever to consumers by connecting packaging, retail and experiential activity. He is a regular speaker and writer on how to build brands in a connected world. He has spoken at Cannes, the Festival of Marketing, LuxePack Monaco and New York, Ad:Week Europe and New York, DMA, the Connected Consumer Conference, Mobile World Congress and the IoT World Forum. MEDIA 7: How did the idea of “the agency of things” come to your mind? CAMERON WORTH: SharpEnd was created in 2015 as the world’s first Internet of Things focused agency, so there is a slight play on words when we say we’re the Agency of Things. I think the idea of giving things their own agency is an interesting concept, and the strapline fits our capabilities on multiple levels. M7: In what way does technology drive the association of SharpEnd with global brands? What approaches are followed to enable sustainability? CW: Our simple proposition is to help build brands in a connected world, and to do that you must always start with identified consumer needs or pain points and look at technology as just an enabler to deliver an appropriate solution (when appropriate).  Take the issue of sustainability, which is often a pain point for brands that grapple with issues such as how we can reward sustainable behaviour change. One of our approaches to this could be to look at communicating the recycling credentials of the different products. Whilst the consumer can engage with a product as part of a wider consumer experience, the same technology could also house content that could tell you whether the product is recyclable, which type of bin it goes in etc. SharpEnd’s work with Unilever is a case in point. We built a digital product that incentivised recycling through gamification but also served to educate through informing people how and where to recycle in a clear fashion. All users had to do was simply scan their packaging to have all this information at their disposal.

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MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Industrial IoT

Business Wire | September 27, 2023

Energous Corporation (NASDAQ: WATT), an industry leader in RF-based wireless power network solutions, has partnered with InPlay Inc., a fabless semiconductor company dedicated to engineering advanced low-power wireless communication technologies for the Industrial IoT market, to demonstrate a battery-free temperature and humidity IoT sensor solution. This innovation harnesses the strengths of Energous' PowerBridge technology and InPlay's cutting-edge Bluetooth low-energy beacon system. This solution has the potential to expand into multiple markets within the Industrial IoT ecosystem that Energous is currently focusing on. This collaborative endeavor aims to offer these industries a reliable, cost-effective, and energy-efficient sensor solution. As IoT expands, particularly within industrial applications, the need to retrofit costly sensor solutions becomes evident. By eliminating cables, removing disposable batteries, and cutting down maintenance costs, we can significantly reduce overall expenses and help deploy sensors at a much larger scale, stated Cesar Johnston, CEO of Energous. Our PowerBridge technology delivers consistent power to multiple devices simultaneously, offering greater design flexibility, waterproofing capabilities, and alleviating power-related challenges. “Energous PowerBridge technology enables wireless power transmission with minimal size and maximum power and cost efficiency,” said Jason Wu, CEO of InPlay. “Our InPlay NanoBeacon SoC solution benefits wireless sensors customers by providing ultra-low-cost, low-power and a programming free design where manufacturers are able to cut down on development costs and achieve a shorter time to market.” Energous and InPlay will be at the Wireless IoT Tomorrow in Wiesbaden (near Frankfurt airport), Germany from October 18-19, 2023. To schedule a demo at the event, please visit https://energous.com/schedule-a-demo/ or stop by the Energous booth #1 or the InPlay booth #6. About Energous Corporation Energous Corporation (NASDAQ: WATT) has been pioneering wireless charging over distance technology since 2012. Today, as the global leader in wireless charging over distance, its networks are safely and seamlessly powering its customers’ RF-based systems in a variety of industries, including retail, industrial, healthcare and more. Its total network solution is designed to support a variety of applications, including inventory and asset tracking, smart manufacturing, electronic shelf labels, IoT sensors, digital supply chain management, inventory management, loss prevention, patient/people tracking and sustainability initiatives. The number of industries and applications it serves is rapidly growing as it works to support the next generation of the IoT ecosystem.

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Enterprise Iot

GlobeNewswire | October 04, 2023

GlobalFoundries (GF®) (Nasdaq: GFS) and Microchip Technology (Nasdaq: MCHP), via Microchip’s Silicon Storage Technology® (SST®) subsidiary, today announces the immediate release to production of the SST ESF3 third-generation embedded SuperFlash technology NVM solution in the GF 28SLPe foundry process. GF has established a new industry benchmark for implementing SST’s widely deployed ESF3 SuperFlash technology. This implementation delivers the following capabilities and benefits: Lowest cost 28-nm HKMG ESF3 solution with only 10 masks added, including true 5V IO CMOS devices Highly competitive SST ESF3 bit cell size of less than 0.05 micron squared Operating temperature rating of −40°C to 125°C Sub-25 nanosecond (ns) read access times, 10-microsecond program times and four millisecond erase times Endurance exceeding 100,000 program/erase cycles No impact to design flows using GF 28SLPe platform-qualified IP (EG flow) Immediate availability of off-the-shelf macros from four megabits (Mb) to 32 Mb Access to custom macro design support from SST or GF Use cases for embedded flash are exploding with the drive for increased intelligence at the edge. Embedded memory for secure code storage, over-the-air-updates and enhanced functionality is on the rise in a wide range of applications in home and industrial IoT as well as smart mobile devices. Innovative platforms are required to meet these needs. GF is proud to partner with SST to develop, qualify and release to production this impressive embedded NVM solution on our robust 28SLPe platform, said Mike Hogan, chief business unit officer at GF. GF’s customers are finding this combination of high performance, excellent reliability, IP availability and cost effectiveness to be ideal for advanced MCUs, complex smart cards and IoT chips for consumer and industrial products. “SST and GF have partnered closely over the last decade to integrate and productize SST’s industry-standard ESF1 and ESF3 embedded Flash technologies into GF’s 130-nm BCD, 55-nm, 40-nm, and now 28-nm foundry platforms,” added Mark Reiten, vice president of SST, Microchip’s licensing business unit. “We are excited by the leadership position GF is establishing for the broadest offering of embedded NVM solutions and expect our close partnership to deliver additional breakthroughs over the coming decade.” SST is exhibiting its embedded Flash technology in the IP partner area during today’s GF GTS Summit in Munich. Customers interested in GF’s ESF1 and ESF3 platform solutions should access the GF website located at www.gf.com/technology-platforms and contact the company for more information at www.gf.com/about-us/contact-us. Customers interested in SST’s ESF1, ESF3 or SuperFlash® technology memBrain™ neuromorphic memory solution IP offerings should contact info@sst.com or the appropriate regional contact listed on the SST website.

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IoT Security

PR Newswire | September 29, 2023

Telit Cinterion, a global enabler of the intelligent edge, today announced an enhanced secure-by-design products and services offering that builds on Thales' legacy of secure solutions for critical industry. Following the acquisition of Cinterion Internet of Things (IoT) assets from Thales at the end of 2022, this partnership is the next logical step in Telit Cinterion's strategic growth and evolution. Prior to the Cinterion portfolio acquisition, both Thales and Telit Cinterion (formerly Telit) were actively implementing their respective security strategies. After the acquisition, the Thales and Telit Cinterion product management and product security teams spent time aligning those strategies and the corresponding execution plans, regarding: Secure-by-design approach Research and design policies Product and services roadmap The outcome of the analysis and effort is the adoption or continuation of a revised set of processes and policies within Telit Cinterion that builds on both companies' shared commitment to security. "In an interconnected world powered by the Internet of Things, the need for cybersecurity is paramount. The increasing number of IoT devices has created a vast digital landscape, ripe for innovation but also vulnerable to malicious intentions," said Philippe Vallée, EVP Digital Identity and Security at Thales. "We are totally allied with Telit Cinterion in putting our best collective efforts and expertise into securing data, privacy, and critical infrastructures within the IoT ecosystem. This is essential to ensuring that innovation and security coexist for a safer digital future." At a time when cyber security in the Internet of Things is finally taking center stage with governments and regulators, we are elated to join forces with Thales, our partner and shareholder, to provide the world's most secure IoT modules, connectivity plans and platforms, said Paolo Dal Pino, CEO at Telit Cinterion. For decades the security of IoT has largely gone unchecked and unregulated and that has been a contributor to the protracted adoption of the technology. We are happy to bring that to an end now. The Telit Cinterion product portfolio blueprint combines the best aspects of existing product lines and roadmap items. The blueprint also serves as a reference for new platforms and products to integrate best practices and important security features and functions. For more information on IoT security, visit https://www.telit.com/iot-security. About Telit Cinterion Telit Cinterion is a global enabler of the intelligent edge providing complete solutions that reduce time to market and costs, delivering custom designed, ready for market connected devices in addition to maintaining the industry's broadest portfolio of enterprise-grade wireless communication and positioning modules, cellular MVNO connectivity plans and management services, edge-cloud software and data orchestration, and IoT and Industrial IoT platforms. As the largest western provider pioneering IoT innovation, Telit Cinterion delivers award-winning and highly secure IoT solutions, modules and services for the industry's top brands.

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